For this luxury car brand, its entry into the Colombian market had to be a milestone. Located in an emblematic area of the city, which would later be known as the Maserati Building thanks to the strategic presence of the brand. The sale display had to be sober and attractive without stealing the magic of the luxury cars exhibited. The choice of neutral colors and materials allusive to the automotor sector were fundamental to achieve a successful result that allows the consolidation of the brand and its presence in Colombia.