The change of brand of the insurance company Royal and Sun Alliance was the starting point for the design of its new offices in the city of Bogota, an image that would later be implemented nationally in all its branches. The basic colors of the new brand: purple and pink, reflect the new innovative, young and cheerful air of the company. Therefore, these colors were applied in some focal points and furniture, together with the design of new desk and workstations and collaboration spaces, which would support the desired organizational change. The new space reflects the organizational culture of collaboration, innovation and connectivity that have become the attributes of the new brand of this insurance company.
