Located in a 30+ year-old building, and with many architectural limitations such as low ceilings and small dark glass windows, the design concept for this project was based on the application of the intense red color of the logo in focal areas. The main challenge was to achieve a vibrant and balanced indoor environment with grey and white tones and punctual red accents in the Haworth furniture, as well as carpet differentiation by the different work and collaboration areas. The importance of branding and teamwork is highlighted through the graphic application in lighted displays and visual elements on walls and displays. Products from Vitra, Ligne Roset among others were used in the presidential and VIP areas such as the executive dining room and the wellness areas.
“Brand positioned, qualified personnel. Innovation in the alternatives offered for the project.”
ESTEBAN SOTO, COORDINADOR ADMINISTRATIVE COORDINATOR BOGOTÁ